Privacy
1. Data Protection at a Glance
General Information
The following information offers a simple overview of what happens with your personal data when you visit our website. Personal data refers to any information that can personally identify you. Detailed information on data protection can be found in our privacy policy listed below.
Data Collection on Our Website
Who is responsible for data collection on this website?
Data processing on this site is carried out by the website operator. You can find their contact details in the legal notice (Impressum) of this website.
How do we collect your data?
Some data is provided directly by you—for example, when you fill out a contact form.
Other data is recorded automatically by our IT systems when you visit the site. This includes technical data (such as your browser type, operating system, or the time of access). This collection happens automatically as soon as you access our website.
What do we use your data for?
Some of the data is collected to ensure the website is delivered to you error-free. Other data may be used to analyze user behavior.
What rights do you have regarding your data?
You have the right, at any time and free of charge, to request information on the origin, recipients, and purpose of your stored personal data. You also have the right to request correction, blocking, or deletion of this data. For this and any further questions on data protection, please contact us at the address provided in the legal notice.
Additionally, you have the right to lodge a complaint with the appropriate supervisory authority.
Analysis Tools and Third-Party Tools
When you visit our website, your browsing behavior may be statistically analyzed, primarily via cookies and analytics programs. This analysis is usually anonymous; your browsing behavior cannot be traced back to you personally. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in our full privacy policy.
You may object to this analysis—our privacy policy explains how.
2. General Information and Mandatory Disclosures
Data Protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations, as well as this privacy policy.
When you use this website, various personal data is collected. Personal data refers to any information that can personally identify you. This privacy policy explains which data we collect and why, as well as how and for what purpose this occurs.
Please note that data transmission over the Internet (for example, when communicating via email) may have security vulnerabilities. Total protection from third-party access is not possible.
Responsible Entity
The responsible entity for data processing on this website is:
Masters‑Toys GmbH
Seeblick 21, 38228 Salzgitter
Tel: +49 (0) 5341 / 2429144
Email: info@masters‑toys.de
The responsible entity is the natural or legal person who decides, alone or jointly with others, on the purposes and means of processing personal data (such as names, email addresses, etc.).
Revocation of Consent for Data Processing
Many data processing operations are only possible with your express consent. You may withdraw any previously given consent at any time. A simple email to us is sufficient. The lawfulness of processing carried out prior to withdrawal remains unaffected.
Right to Lodge a Complaint
If there are violations of data protection law, you have the right to lodge a complaint with the competent supervisory authority. In matters of data protection, the authority is the state's Data Protection Commissioner where our company is headquartered.
Right to Data Portability
You have the right to request that data, which we process based on your consent or to fulfill a contract, be provided to you or to a third party in a common, machine-readable format. If you request direct transfer to another controller, this will be done only if technically feasible.
SSL/TLS Encryption
This site uses SSL/TLS encryption for security and to protect confidential content—such as orders or inquiries—you send. A secure connection is indicated by “https://” in the address bar and by a padlock icon.
With SSL/TLS activated, data you send is protected from third-party interception.
Access, Blocking, Deletion
Under applicable law, you have the right, at any time and free of charge, to request information about your stored personal data—its origin, recipients, and purpose—as well as the right to request correction, blocking, or deletion. For this and further questions, please contact us using the address in our legal notice.
Objection to Advertising Emails
We object to use of the contact data published as part of the legal notice for sending unsolicited advertising and informational material. The site operators explicitly reserve the right to take legal action in case of unsolicited advertising—such as spam emails.
3. Data Protection Contact Person
The following contact person is available to answer your questions regarding data protection at our company:
Lutz Ronthaler
Seeblick 21
38228 Salzgitter
Phone: +49 (0) 5341 / 2429144
Email: info@masters-toys.de
4. Data Collection on Our Website
Cookies
This website uses so-called cookies in some areas. Cookies do not harm your computer and do not contain viruses. They help make our offering more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer by your browser.
Most of the cookies we use are “session cookies.” They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser during your next visit.
You can configure your browser to inform you about the use of cookies, allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.
Cookies that are necessary to carry out the electronic communication process or to provide certain functions you have requested (e.g. shopping cart functionality) are stored based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in storing cookies to ensure an optimized and technically error-free service. Other cookies (e.g. cookies for analyzing your browsing behavior) are dealt with separately in this privacy policy.
Server Log Files
The website provider automatically collects and stores information in so-called server log files that your browser automatically transmits to us. These are:
Browser type and browser version
Operating system used
Referrer URL
Host name of the accessing computer
Time of the server request
IP address
This data is not combined with other data sources.
The basis for data processing is Art. 6(1)(b) GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.
Registration on This Website
You can register on our website to use additional functions. The data entered will only be used for the purpose of using the respective offer or service for which you have registered. All mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.
We use the email address provided during registration to inform you of important changes, such as to the scope of our services or technical modifications.
The processing of the data entered during registration is based on your consent (Art. 6(1)(a) GDPR). You may revoke your consent at any time by simply sending us an email. The legality of data processing carried out before the revocation remains unaffected.
The data collected during registration will be stored by us as long as you are registered on the website and will be deleted afterward. Legal retention periods remain unaffected.
Comment Function on This Website
For the comment function on this site, we store not only your comment but also information such as:
The time the comment was created
Your email address
Your chosen username (if not posting anonymously)
Storing IP Addresses
Our comment function stores the IP addresses of users who write comments. Since we do not review comments before they go live, we need this data to take action in cases of legal violations such as insults or propaganda.
Subscribing to Comments
As a user, you can subscribe to comments after registering. You will receive a confirmation email to verify that you are the owner of the email address. You can unsubscribe at any time via a link in the notification emails. The data you entered when subscribing will be deleted in this case. If you have submitted the same data to us for other purposes (e.g. newsletter subscription), it will remain with us.
Storage Duration of Comments
Comments and related data (e.g. IP address) are stored and remain on our website until the content they refer to is deleted or the comments must be deleted for legal reasons (e.g. offensive content).
Legal Basis
The storage of comments is based on your consent (Art. 6(1)(a) GDPR). You may revoke your consent at any time with an informal email. The legality of processing already carried out remains unaffected.
Processing of Data (Customer and Contract Data)
We collect, process, and use personal data only to the extent necessary for the establishment, content, or modification of the legal relationship (inventory data). This is done in accordance with Art. 6(1)(b) GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.
We only collect, process, and use personal data about the use of our website (usage data) to the extent necessary to enable or bill the user for the use of the service.
Customer data collected will be deleted after the completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.
5. Analytics Tools and Advertising
Google Analytics
This website uses features of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies.” These are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there.
The storage of Google Analytics cookies is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
IP Anonymization
We have activated the IP anonymization feature on this website. This means your IP address will be shortened by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services relating to website usage and internet usage to the website operator. The IP address transmitted by your browser through Google Analytics will not be merged with other Google data.
Browser Plugin
You can prevent the storage of cookies by selecting the appropriate settings in your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent the data generated by the cookie and related to your use of the website (including your IP address) from being collected by Google and processed by Google by downloading and installing the browser plugin available at:
https://tools.google.com/dlpage/gaoptout?hl=en
Objection to Data Collection
You can prevent the collection of your data by Google Analytics by clicking the following link. An opt-out cookie will be set that prevents the collection of your data during future visits to this website:
Disable Google Analytics
More information on how Google Analytics handles user data can be found in Google’s privacy policy:
https://support.google.com/analytics/answer/6004245?hl=en
Data Processing Agreement
We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic Data in Google Analytics
This website uses the “demographics” feature of Google Analytics. This allows reports to be created that contain statements about the age, gender, and interests of website visitors. This data comes from interest-based advertising by Google and third-party visitor data. This data cannot be assigned to any specific individual. You can disable this feature at any time via the ad settings in your Google account or prohibit the collection of your data by Google Analytics as described under “Objection to Data Collection.”
Google AdSense
This website uses Google AdSense, a service for including advertisements provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google AdSense uses “cookies,” which are text files stored on your computer that enable an analysis of your use of the website. Google AdSense also uses so-called web beacons (invisible graphics). Through these web beacons, information such as visitor traffic on these pages can be analyzed.
The information generated by cookies and web beacons about your use of this website (including your IP address) and the delivery of advertising formats will be transmitted to a Google server in the USA and stored there. This information may be shared with Google’s contractual partners. However, Google will not merge your IP address with other data stored by you.
The storage of AdSense cookies is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
You can prevent the installation of cookies by adjusting the settings in your browser software. However, please note that in this case, you may not be able to use all features of this website to their full extent. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
Google Analytics Remarketing
Our websites use the features of Google Analytics Remarketing in combination with the cross-device capabilities of Google Ads and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This function allows the advertising target groups created with Google Analytics Remarketing to be linked with the cross-device functions of Google Ads and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been tailored to you based on your previous usage and browsing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).
If you have given the appropriate consent, Google links your web and app browsing history to your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you sign in with your Google account.
To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create target groups for cross-device ad promotion.
You can permanently opt out of cross-device remarketing/targeting by disabling personalized advertising in your Google account. To do this, follow this link:
https://www.google.com/settings/ads/onweb/
The data collected in your Google account is aggregated solely based on your consent, which you may give or revoke with Google (Art. 6(1)(a) GDPR). For data collection processes not merged into your Google account (e.g. because you do not have a Google account or have objected to the merge), the data collection is based on Art. 6(1)(f) GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.
For more information and the privacy policy, see Google’s privacy policy at:
https://www.google.com/policies/technologies/ads/
Google Ads and Google Conversion Tracking
This website uses Google Ads. Ads is an online advertising program by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
As part of Google Ads, we use conversion tracking. When you click on an ad delivered by Google, a cookie for conversion tracking is set. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to that page.
Each Google Ads customer receives a different cookie. The cookies cannot be tracked across the websites of Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a conversion tracking-tagged page. However, they do not receive any information that personally identifies users.
If you do not want to participate in tracking, you can opt out by easily disabling the Google conversion tracking cookie via your browser settings. You will then not be included in the conversion tracking statistics.
The storage of “conversion cookies” is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
More information on Google Ads and Google Conversion Tracking can be found in Google’s privacy policy:
https://www.google.com/policies/privacy/
You can configure your browser to notify you when cookies are set and only allow cookies in individual cases, block cookies for specific cases or in general, and enable automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.